Zandu Ayurvedic Health Product range
Rebranding the ayurvedic health product range
Zandu Balm is one of the most famous Ayurvedic products in India.
While working at Evolve I had a chance to be involved in the development and rebranding of the Zandu range.
The portfolio of products were designed and structured across six categories to include Pain, Digestion, Sleep Control and Daily Health. Two sets of product packaging systems were developed for Ethical and OTC areas.
The product architecture for the Ethical range mirrors the OTC product range, however the packaging design and naming reflects more clinical feel.
My Part in it
- Range Streamlining
- Product extensions