Oh My Guru! Potato Crisps

Brand Identity & Packaging Design

Oh My Guru! was an exciting project I’ve been involved in while working at Evolve Creative ltd. The brief was to create the identity and packaging design for the brand new Asian snack brand for the ethnic sector in the UK market.

My Guru! brand name and Guru illustration reflects the fun and social aspect of snacking and connects Asian heritage.

Brand packaging design links brand identity with the ingredients mix creating a visual taste explosion and reveals intensive flavours.

The product came out in 2015. Sold in UK, ethnic aisles at Tesco stores.

My Part in It

  • Branding
  • Packaging
  • Concept
  • Design Extension
  • Artworking