Kohinoor Extra Mature Rice

Premium Rice Packaging Design

Kohinoor is a popular Indian basmati rice brand sold in UK, Europe and Asian Countries.

I had a chance to design an extension to the existing variants – extra flavour and extra long basmati rice. The new premium  – extra mature basmati rice design comes in a darker (mature) colour and features more sophisticated design. As the rice has been matured for a longer period of time, it has a stronger flavour and is more valued by rice experts.

Extra mature basmati rice was first presented to the market in 2015. Product sold all across UK, Tesco stores, Bookers and private sellers.

my part in it

  • Design concept
  • Packaging Design
  • Artwork