Kohinoor Basmati Rice
Premium Rice Packaging Design
Kohinoor is a popular Indian basmati rice brand sold in UK, Europe and Asian Countries.
While working at evolve, I had a chance to design an extension to the existing variants – extra flavour and extra long basmati rice packs. The 2 new premium variants were the extra mature (dark purple) basmati rice and silver (extra fine) basmati rice. Extra mature pack comes in a darker (mature) colour and features more sophisticated design. As the rice has been matured for a longer period of time, it has a stronger flavour and is more valued by rice experts. Silver pack features imagery of the rice fields. Both packs have a premium look and the Indian heritage detail.
Extra mature basmati rice saw the market in 2015, Silver in 2016. Product sold all across UK, Tesco & Asda stores, Bookers and private sellers.
my part in it
- Design concept (extra fine & extra mature variant)
- Packaging Design
- Extension to different sizes